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How to Increase Sales Tips & Snippets – #16 Ask For Permission
At a business to business networking event (B2B), you run into another small business person who quickly hands you his brochure, tells you he will add you to his monthly mailing list and walks away...
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Email Etiquette and Emotional Intelligence Are Essential
Emailing etiquette is essential regardless if you are the sender or the receiver. This past week I had the opportunity to witness first hand how one in particular small business professional is all...
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Permission Based Marketing Reflects Your Business Ethics
Again, another email cluttered my in box from a contact who believed I wanted his weekly newsletter. As I never signed up for his email newsletter, he failed to understand that permission based...
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Is Your Marketing Demonstrating Emotional Intelligence?
Yesterday I received an unsolicited email from a so called marketing expert. The name was not familiar to me so I confirmed we were not connected on LinkedIn or through some other social media...
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No Wonder Marketing Gets a Bad Rap
I am still shaking my head in complete and utter disbelief! Over the years I have received a lot of email marketing much of it mediocre to bad, but this one takes the cake for being the worst given the...
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What Does ‘I Know You’ Mean in Small Business?
Each day busy small business executives and sales professionals receive an influx of marketing messages pitching products or services from people they truly do not know. For me, when this happens I...
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Marketing Madness Virus of Presumptions
Do you ever receive those emails that make you shake your head and wonder about the marketing madness behind the message? Why in the world (you think to yourself) would you ever finish reading these...
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Can You Answer the One Question Being Thought By Small Businesses?
Each day small businesses are thinking this question both consciously and more often than not subconsciously: Do I know you? This question surfaces with every ring of the unfamiliar phone number on the...
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Is Your Email Marketing Creating Distrust?
In life and in sales, people buy from people they know and trust. All a business professional has to do is to commit some untrustworthy action as perceived by the buyer and years of trust go down the...
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Email Marketing Works Provided You…
Once again another email entered my In Box from someone I did not know who had subscribed me to her email marketing list without permission. Worse yet this was someone who claimed to be a social media...
View ArticleYour Social Marketing Reflects Your Leadership
Have you ever considered how your social marketing may be a reflection of your leadership? For example, do you add people to your email list without asking permission? By taking this action what does...
View ArticleWhat Happened to Permission Based Marketing?
Each day in my email inbox, I receive many unsolicited emails from SMBs and organizations that do not interest me. These entities obviously ignore permission based marketing and rely on buying lists...
View ArticleWhy Are You Email Marketing to Me?
When did email marketing transition from permission based to everyone and his or her brother or sister? How many times must we unsubscribe from people who have bought email lists to adding our email...
View ArticleMarketing Lies Per Our Conversation
Marketing lies abound and speak to the unethical behavior of many salespeople. Just two days ago I received this email headline marketing message “Per Our Conversation” with “Leanne, it was great...
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